Why Pricing Your Home Right Matters More Than Ever

by Krista Klause

A few years ago, homes were selling like hotcakes. 🏡🔥 You could list your house and get multiple offers—sometimes way over the asking price. It felt like you could name your price, and buyers would still line up at your door.

But times have changed.

The market today looks a little different. There are more homes for sale, and buyers are becoming more selective. That means homes are staying on the market longer, and many sellers are having to reduce their asking prices.

So, how do you make sure your home still stands out and sells? It starts with one thing: pricing it right from the beginning.

There’s a Disconnect Between What Sellers Want and What Buyers Are Willing To Pay

A recent survey showed that 81% of home sellers think they'll get their asking price or more. But the truth is, that’s not always happening.

In fact:

44% of homes sold last year went for less than the asking price
About 1 in 3 sellers had to lower their price at least once before selling

Why? Because there’s often a gap between what sellers think their home is worth and what buyers are willing to pay in today’s market.

What Happens When You Overprice?

Some sellers think they should start high so they have room to negotiate. But in reality, overpricing can backfire.

Here’s what usually happens:

Fewer people schedule showings
Buyers wonder if something’s wrong with the house
The home sits on the market too long
You end up lowering the price anyway

Once a home has been on the market for a while, it can lose momentum. That’s why pricing it right from the start is so important.

As Realtor.com says:

“By getting the right price early on, you can increase the odds buyers will be interested... and reduce the chances you’ll need to lower the listing price later.”

You Still Have a Great Opportunity – If You Price It Right

The good news? Even though the market has shifted, you can still sell your home for a great price. 💰

With the help of a local real estate agent (🙋‍♀️ that’s where I come in!), you can:

Look at recent local sales
Understand what buyers are paying in your neighborhood
Find the “sweet spot” where your home gets attention and strong offers

And don’t forget: home values have gone up more than 57% in the last five years. So even if you price your home slightly lower than you hoped, chances are you’re still walking away with a solid profit.

Bottom Line

The market has changed, but your opportunity to sell hasn’t. You just need the right pricing strategy. Let’s talk about what’s happening in your area and how we can price your home to sell quickly—and for the best possible return.

📲 Reach out anytime—I'm here to help!

—
Krista Klause, Your Trusted Realtor